Gear Up for your Success

THE Copywriting Process

You're creating magic that inspires and benefits outdoor enthusiasts and globetrotters. But you need some help boosting your growth and making sure your value shines through.

Does this sound like you?

  • I’m struggling to tell folks how my products and services will benefit their outdoor adventures.

  • My business isn’t getting the online traffic it truly deserves.

  • As a swamped business owner, marketing director, or adventure-seeker, I don’t have the time.

  • I want my outdoor business to grow!

I get it. And I’m here to help YOU!

Here’s What You’ll Gain!

We'll work together to create a personalized journey just for you. From discovery calls and questionnaires to consistent communication and feedback, I'll delve into your goals and values while keeping you in the know.

Hello, growth! I'll weave in strategic keywords and use trusted SEO best practices to boost visibility and growth while creating meaningful, engaging copy that aligns with your brand and audience.

I’ll create original content chock-full of goodies, elevating your value and making it easy for your audience to understand and connect. I’ll also use clear messaging that inspires action, like making a purchase.

Erika’s 5-step copywriting Process to success!

Discovery

Understanding your needs.

Every epic adventure starts with a map. Here, we embark on a collaborative journey to understand your brand's unique landscape. We'll delve into:

Your Audience: Who are you passionate about reaching? What ignites their love for adventure?

  • Your Vision: Where's your brand headed? What are your aspirations for growth and impact?

  • Your Goals: Do you seek to build a loyal following, scale sales, or establish trust? We'll tailor our approach to conquer them all.

Through insightful questions and active listening, we'll uncover the hidden gems of your brand story. Together, we'll chart the course to propel you towards your summit.

Proposal

After our insightful discovery call, you'll receive a personalized proposal outlining your summit route. This proposal will present:

  • Three Strategic Options: Choose the path that best suits your brand's needs and budget, each with a detailed breakdown of the process and deliverables.

  • Crystal Clear Pricing: Transparent pricing ensures you know exactly what each option entails.

  • The Power of Choice: Select the direction you feel most confident conquering.

Open communication is key! Feel free to ask additional questions, propose adjustments, or discuss any concerns. We'll tailor the final proposal to ensure it's a win-win for both of us.

Charting Your Course.

Planning

A roadmap designed specially for you.

Now that we've charted our course, it's time to assemble the gear! We'll embark on a deep dive into your brand's DNA:

Ready to summit your brand goals? We'll embark on a quick expedition to unearth your brand's core: its mission, values, and unique voice. Together, we'll map out your aspirations and chart a course for future success. We'll analyze the digital landscape, identifying opportunities to outshine your competition. Finally, we'll craft a customized action plan to propel your brand towards peak visibility and engagement.

Create

Crafting Content that Converts.

With our strategic plan in place, the real adventure begins! I'll transform that plan into engaging content that captures your audience's attention and drives results.

What kind of content will we create? The possibilities are endless – blog posts, website copy, captivating articles, and product descriptions that sizzle.

But it's not just about words. Every piece I craft will seamlessly reflect your brand voice, highlight the benefits your brand offers, and fuel your business growth. Plus, we'll keep SEO in mind, ensuring your content attracts your ideal audience (think big fish!).

Your feedback is the summit. Once you've reviewed the drafts, we'll collaborate to refine them, ensuring they perfectly capture your vision and brand identity. The final product will be a testament to our combined expertise, ready to propel your brand towards success.

Delivery and Celebration

It’s time to publish YOUR copy!

Our collaborative climb reaches its summit! You'll receive the finalized copy in your preferred format – Google Docs, PDF, Word, or something else entirely.

Get ready to witness the impact of your powerful new content: engaging your audience, boosting visibility, and propelling your business forward. Let the celebration begin!

Think we could be a great fit? 

Here are the next steps.

Email me

Shoot me an email and include what projects you’re after—blog posts, product descriptions, website copy, pick one, pick all! What are your goals, challenges, and other essentials you’d like to share.

I’ll email you

After I hear from you, you can expect a quick response. I’ll email you back with a few follow-up questions to give me a little more clarity about your business and what you’re looking for so I can make sure we’re a good fit. If it’s a yes, then we’ll schedule a discovery call via Zoom or phone (depending on your preferred communication style) so we continue the collaboration.