The Pro’s Closet
Client: The Pro’s Closet
Project: I create SEO-driven product and brand descriptions that inform customers and compel them to take action, such as making a purchase.
Scope: Empowering Action and Marketing Growth
Process: Having spent years in the bike retail industry, I joined forces with The Pro's Closet (2020-2022), a leading online retailer, to craft compelling content. My deep understanding of cyclists' needs, honed through years of customer interaction, fueled my ability to create descriptions that spoke directly to their aspirations.
Instead of dry specs, I focused on highlighting the benefits of each product, painting a picture of the enhanced performance, increased comfort, and unforgettable rides riders could achieve. This customer-centric approach ensured descriptions resonated with their cycling goals, ultimately driving informed purchase decisions.
How this helps my client:
My work with The Pro's Closet wasn't just about crafting engaging descriptions – it was about driving results. By weaving SEO best practices into my writing, I helped them rise in Google rankings for key search terms, ensuring passionate cyclists found The Pro's Closet online. This translated into a wider audience, increased brand awareness, and, ultimately, increased sales.
But my approach went beyond simple traffic. By highlighting the benefits of each product and painting a picture of enhanced performance on the road and trails, I fueled informed purchase decisions for cyclists. This customer-centric approach not only resonated with their needs but also led to increased conversions for The Pro's Closet.
Product Description Example
Giant Gravel Bikes
Giant gravel bikes are ready for any adventure, from multi-day trips in the backcountry to rallying through mud and sand to long-distance expeditions on gravel roads. Choose from various models like the efficient and endurance-ready Revolt to the Toughroad that’s born to bikepack and the TCX, a fast and rowdy cyclocross ride. Offered in 700c and 26” wheels, carbon, aluminum, various groupsets, and even e-bike models, there’s bound to be a Giant gravel bike that’s ready to take you on the road less traveled.
Product Description Example
Santa Cruz Tallboy
The Santa Cruz Tallboy is a legendary full suspension short travel bike. Now on its fourth generation, it has gone from a true XC ride to a capable trail bike that continues to climb like a champ but descends and smashes technical terrain better than ever. Santa Cruz's VPP suspension design gives this bike maximum efficiency and super responsive handling. Current models come with 120mm of travel, 29er wheels, and a more relaxed geometry, while previous generations came with 110mm and 29er or 27.5+” wheels. The Tallboy is a versatile ride that knocks your socks off, whether tackling long climbs or quickly rolling through technical singletrack.
“Erika’s prompt, clear writing and excellent communication make her a pleasure to collaborate with.”